Boost Your Bottom Line
Your own slot-in marketing team, dedicated to improving your conversion rate
SIXGUN isn’t your average conversion rate optimisation agency. We don’t hide behind our computers and send the odd report once in a while. When you partner with SIXGUN, you’re integrating with a digital marketing agency that becomes your very own department. If you need us in your office, we’ll be there. If you need an answer now, simply give us a call.
We prioritise clear, fast communication above all else, building strong relationships with our clients and delivering exceptional work quickly and efficiently.
Our team has been in the digital marketing industry for a long time, with many years of combined experience enabling us to provide solutions for every business and industry. The SIXGUN difference is based on our dedication to providing campaigns and strategies that are unique to each of our clients. We take the time to learn about your business, understand your goals, and then create a bespoke plan to suit your needs. We care about what we do and we’re passionate supporters of New Zealand businesses. The SIXGUN integrated approach to clear communication and deep understanding has helped us build a reputation for quality work and exceptional results.
The New Zealand CRO agency that finds every way to grow your conversions and sales
Conversion rates are typically associated with sales figures, but what about finding someone who likes what you do and tells their friends? They may not buy something themselves, but they’ve made a valuable contribution to your marketing and business efforts. How about the person who signs up to your mailing list, then after three months of receiving emails, makes a purchase? Too many businesses focus solely on the customers who buy immediately and fail to nurture the other forms of conversion.
Conversions can be small milestones, such as signing up to your mailing list, creating an account on your site, or just picking up the phone and calling your business.
If your business isn’t applying the same level of care and commitment to every conversion, you could be missing out on business further down the track.
As Auckland’s premium CRO agency, we understand how conversions work and we know that every single one is valuable. We will be able to help you make the most of each engagement your business has with potential clients and advocates, ensuring that every transaction, from the smallest to the largest, is captured and analysed, giving us the information we need to replicate, repeat and grow your conversion rate.
Want to know more? Speak to the SIXGUN team today
Learn more by getting in touch with SIXGUN today. We have the expertise to provide real advice and solutions to improve your conversions and ensure your website is the best it can be at generating leads and sales.
To speak with one of our New Zealand CRO agency experts, call 0800 741 651 now or fill out our contact form to get in touch with us. We’ll get back to you as soon as we can to set up a free discovery session.
You might be wondering...
01. What is SIXGUN’s approach to CRO?
Our approach to conversion rate optimisation is a systematic, data-driven one that involves multiple stages.
- Research: The first step we take is to thoroughly understand your business, your market, and your customer base. We'll delve into your business model, objectives, and pain points. We then profile your target audience, including their behaviour, needs, and decision-making process.
- Data analysis: We use a combination of quantitative and qualitative methods to collect and analyse data about your website's traffic and user behaviour. We leverage tools like Google Analytics, heatmaps, session recordings, user surveys, and user testing to understand where, why, and when users are dropping off in your conversion funnel.
- Hypothesis formulation and A/B testing: Based on our research and data analysis, we form hypotheses on what changes could potentially improve your conversion rate. This could range from small tweaks like changing the colour of a button to larger ones such as revamping the whole website layout. We validate our hypotheses using A/B testing, where we compare a control (the current design) against a variation (the new design) to see which performs better in terms of conversions. This rigorous approach ensures that we make decisions based on data.
- Implementation, reporting, and knowledge building: If a test is successful and statistically significant, we'll implement the change permanently. If not, we go back to the hypothesis stage and devise a new plan. We prepare and share detailed reports of the process and results with you, so that you know exactly what we’ve been working on. We also maintain a knowledge base of all A/B tests conducted and insights gathered, aiding in designing future tests and avoiding repetition.
- Continuous improvement: CRO isn't a one-and-done process. We continuously monitor your site's performance, gather data, and iterate on the design and copy to further optimise the conversion rate. We stay updated on the latest trends, tools, and best practices in the CRO field to keep your site performing at its best.
Our goal with CRO is not just to increase the quantity of your conversions, but also the quality, ensuring that you attract leads who are genuinely interested in your products or services. This means that our CRO strategy is also closely integrated with our overall SEO, content marketing, and social media strategies.
02. How does SIXGUN balance CRO with user experience?
While it's important to optimise conversion rates, this shouldn't come at the expense of the user experience. Balancing CRO with user experience (UX) is fundamental to our strategy at SIXGUN. We see these two aspects not as separate, but as complementary facets of a holistic marketing strategy.
Our approach focuses on the following key areas:
- Customer-centric design: We ensure that our design is not only visually appealing but also user-friendly. It's about creating an intuitive experience for your customers. We employ a data-driven approach to understand user behaviour, preferences, and needs. This understanding aids in the development of designs and functionalities that keep users engaged and facilitates their journey towards conversion.
- Data-driven decisions: We don't rely on gut feelings; instead, we leverage insights from A/B testing, heatmaps, and analytics tools to improve both CRO and UX. By continually testing and iterating, we're able to make evidence-based decisions that drive results without negatively impacting the user experience.
- Balancing short-term and long-term goals: While CRO aims to boost immediate results such as lead generation and sales, UX focuses on building long-term relationships and customer loyalty. We strive to strike a balance that ensures immediate conversions don't compromise long-term customer satisfaction and retention.
- Tailored content strategy: We believe that content plays a crucial role in both CRO and UX. We create engaging, relevant, and value-adding content that not only drives conversions but also enhances the user experience.
- Iterative improvement: Conversion rate optimisation and user experience are dynamic, not static. We continually analyse, test, and optimise to keep improving the overall experience and conversions, adapting to changing customer needs and market trends.
- Accessibility and performance: A user-friendly website should be accessible to all users and perform flawlessly. Faster load times, mobile optimisation, and WCAG compliance not only provide a better UX but also improve SEO and conversions.
- Transparent communication: We ensure that every step in the user's journey is clear and compelling. From CTAs to forms, we strive to make the conversion process as seamless and straightforward as possible.
We understand that the synergy between CRO and UX is critical for the success of a digital marketing strategy. Our approach ensures that your customers have an exceptional experience, encouraging not just conversions, but also customer loyalty and brand advocacy.
03. What is SIXGUN’s process for ongoing CRO testing and optimisation?
CRO isn't a one-time thing. We continuously go through the process outlined in Question 1, using new insights and data to constantly refine and improve the user experience and conversion rates.
We provide regular and transparent reports detailing our activities, results, learnings, and next steps. This ensures you are always in the loop about our progress and plans.
By maintaining this systematic and data-driven approach, we keep refining the user journey, reducing friction points, and improving the overall conversion rates. Our ultimate goal is to provide your users with the best experience possible, leading to increased customer satisfaction and conversion rates.
04. How do you handle mobile CRO?
We believe that a unified strategy is crucial for both mobile and regular conversion rate optimisation. However, we also acknowledge that the user experience on mobile is distinctly different, and we adjust our strategies accordingly.
- Mobile-friendly design: First and foremost, we ensure your website is mobile-friendly. This includes identifying areas for potential improvement such as load time speeds, mobile navigation, and responsiveness across a range of different device types. Google's mobile-first indexing policy makes this a priority, as it affects both your search ranking and user experience. As part of this approach, we also utilise Accelerated Mobile Pages (AMP) where appropriate, to further enhance page load speeds on mobile devices, significantly boosting user engagement and conversions.
- Mobile user experience: We focus on optimising the mobile UX by understanding the mobile user journey. This includes streamlining the checkout process, simplifying forms, and ensuring buttons and links are easily tappable. We also incorporate voice search optimisation in our strategies due to the growing use of voice search on mobile devices.
To sum up, our approach to mobile CRO doesn't simply involve shrinking the desktop experience to fit a smaller screen. It's about understanding and leveraging the unique opportunities that mobile presents to connect with users in a way that's convenient, user-friendly, and conducive to conversion. Our team stays updated with the latest mobile optimisation strategies to ensure the highest potential conversion rate for our clients.
