Wellington SEO made easy
Wellington is home to a bustling digital landscape. To stand out in this competitive environment, SEO is the key to ensuring your business shows up when it matters, the secret sauce to getting noticed in the crowded online market.
More than a few well-placed keywords, SEO is about crafting a website that speaks directly to your audience while pleasing search engines. By focusing on local SEO, we ensure that your website ranks for the searches that matter most to your business, whether that’s for Wellington-based customers or reaching a broader audience. When someone in Wellington (or really anywhere in Aotearoa) searches for what you do, we want them to find you.
SEO delivers organic, targeted traffic – people already looking for the services or products you offer. Our team makes sure your website ranks highly and provides an exceptional experience once they land.
From keyword research and building a solid content strategy to improving your website structure and earning backlinks, we’re committed to growing your business with SEO that works. Whether you’re looking to attract local customers or expand your reach, we’re here to make sure your SEO is always working hard for you.
What goes into a successful Wellington SEO strategy?
SEO isn’t just about hitting the right keywords – it’s a full-on, strategic approach to improving your website for both search engines and the people using it. Here’s a peek behind the curtain of a successful SEO campaign.
- In-depth Keyword Research: Identifying the words and phrases your target customers are searching for is key. We dig deep into the search landscape, making sure you’re targeting the best keywords that’ll get you found.
- On-Page Optimisation: This is where we get into the nuts and bolts of your website, making sure titles, headers, meta descriptions, and content all work together to boost your visibility.
- Mobile Optimisation: With more people browsing the web from mobile devices, Google’s search rankings put a big emphasis on mobile-friendliness. We ensure your site looks and works perfectly on all devices.
- Content Creation: Good content is the backbone of great SEO. We craft engaging, informative, and relevant content that speaks to your audience’s needs. This could be blog posts, FAQs, product descriptions, or landing pages that encourage visitors to take action.
- Backlink Building: Reputable links from trusted sites show Google that your content is valuable. We work on securing high-quality backlinks that will improve your site’s authority.
- Technical SEO: Page speed, sitemaps, mobile-friendliness – technical SEO is the behind-the-scenes work that ensures your site runs smoothly. We optimise every aspect to help you rank higher.
These components come together to ensure your website is discoverable and delivers a user-friendly experience. Remember, SEO is a long-term game – but with consistent effort, the results are worth it. Over time, SEO can drive more organic traffic, increase brand awareness, and generate quality leads. The best part? Once you start ranking, that traffic is free – no paid ads needed.
Ready to get started? Get hold of us on 0800 741 651 or fill out our contact form to organise a discovery call.Â
Meet our Wellington
SEO team
Harris Panayi
Client Services Director
About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew Cullen
Strategy Director
About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Cameron Milner
SEO & Data Director
About
Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.
Experience
With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.
Fun Fact
Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.
Nando Iorio
Lead Account Manager
About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Christopher Zerafa
Lead SEO Specialist
About
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Experience
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Fun Fact
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Evan Pavlidis
Senior Digital Marketing Strategist
About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Nelson Pak
Senior Account Manager
About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Ian Chen
Senior SEO Specialist
About
Ian is a part of the SEO team at SIXGUN, with over a decade of experience in the digital marketing space. He started his career as a web developer, where he discovered a passion for SEO. Since then, Ian has honed his skills throughout his agency career, helping clients achieve ambitious goals.
Experience
With over a decade of SEO experience across a wide range of industries, Ian has a strong focus in technical SEO implementation and user experience optimisation. His approach is tailored to meet unique client needs, with a focus on delivering long-term success.
Fun Fact
Outside of work, Ian enjoys hunting for new brunch spots and playing video games. When you can find a badminton partner he also enjoys a hit!
Ben Engel
Senior SEO Specialist
About
Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.
Experience
With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.
Fun Fact
Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.
Buddhini Mendis
Senior SEO Specialist
About
As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.
Experience
Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.
Fun Fact
When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.
Sam Paterson
Senior Content Writer
About
Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.
Experience
Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.
Fun Fact
Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.
Meet your team of SEO experts
When you partner with SIXGUN, you’re working with a dedicated digital marketing agency that’s invested in your success. We take the time to understand your business and work closely with you to develop an SEO strategy that aligns with your goals. Whether you’re a Wellington-based business or looking to grow beyond the city (or the country), we’re here to help you make an impact online.
Communication is key, and we make sure you’re never left in the dark. We provide regular updates and clear reports so you can see exactly how your SEO is progressing.
Industry insights
and tips
SEO for Wellington businesses, big or small
Whether you’re a small local shop in Wellington City or a large company servicing all of New Zealand, we can customise our approach. From technical SEO and content creation to link-building and local search optimisation, we’ve got the skills and tools you need to improve your website’s performance. SEO is an ongoing process, so we’re committed to continuous improvement. We believe in a comprehensive, multi-faceted approach that ensures your website is always optimised for higher rankings and better user engagement.
Climbing the ranks one step at a time
SEO can make all the difference when it comes to getting noticed in a crowded digital world. Without it, your business may be overlooked by potential customers. Whether you’re looking to rank for competitive keywords or enhance your local presence, SIXGUN has the expertise to help you achieve your SEO goals.
We focus on more than just rankings. Our goal is to attract quality traffic that converts. SEO isn’t just a numbers game – it’s about bringing visitors to your site who are ready to make a purchase, book a service, or engage with your business. Let’s work together to make sure your website isn’t just another page on the internet – let’s make it a leader in your industry.
You might be wondering...
01. How can SEO help my Wellington-based business?
SEO increases your visibility in search engine results, helping potential customers find your business when they need it most. It brings high-quality, organic traffic to your website, with users actively searching for products or services you offer. SEO also keeps you ahead of the competition by improving your rankings and online presence.
02. How long will it really take for SEO to work in Wellington?
SEO takes time. You should be wary of anyone promising instant results here, because it’s not an instant solution. But with a well-executed strategy, you can expect to see improvements within 3 to 6 months. The timeline varies based on your current website, the competitiveness of your industry, and the keywords you’re targeting. SEO is an ongoing effort, and the results grow over time.
03. Can SIXGUN help me go after competitive keywords?
Yes, SEO can help your business rank for competitive keywords in Wellington. It takes a strategic approach, including high-quality content, strong backlinks, on-page optimisation, and technical SEO. At SIXGUN, we develop strategies that target both high-competition keywords and more specific long-tail terms to attract the right traffic. While the more general, competitive keywords may take longer to rank for, long-tail keywords – which are more specific and often less competitive – can drive targeted traffic and help you build momentum.
By targeting a balanced mix of high-competition keywords and niche long-tail terms, we help your business reach the right customers at the right time. SEO allows you to rank for keywords that drive traffic and ultimately lead to increased conversions.
04. What makes SIXGUN different from other agencies?
We don’t believe in cookie-cutter approaches. We know that every business has its own set of challenges, goals, and target audiences, so we take a personalised approach to SEO. We work with clients to understand their needs and create customised SEO strategies designed to help them succeed.
We’re dedicated to long-term growth, so we don’t just focus on rankings – we focus on driving real business results. We monitor key metrics, adjust tactics as needed, and keep you informed with regular, clear reporting.
Finally, we believe in full transparency and open communication. From the start, you’ll know exactly what we’re working on, why we’re doing it, and how it’s impacting your business. This transparency and collaboration make working with SIXGUN an experience you can trust, ensuring that you’re not just another client – you’re a valued partner.
05. How do I know if my website needs SEO?
If you’re not seeing your website ranking in search results or attracting enough organic traffic, that’s a strong indicator that SEO could benefit your business. Here are some additional signs:
- Low traffic. If you’re not getting enough visitors to your site, SEO can help you increase traffic by improving your search engine rankings and making your website more visible.
- Terrible conversion rates. If your website is attracting traffic but not converting visitors into customers, it could be a sign that your site’s user experience, content, or calls to action need optimisation.
- Slow page load times. Websites that load slowly are penalised by search engines and offer a poor user experience. If your site isn’t performing well, SEO can help fix technical issues.
- Outdated content. If your content is stale or doesn’t address the questions your customers are asking, it can hurt your rankings and engagement. SEO helps keep your content fresh, relevant, and valuable to visitors.
- Lacklustre mobile optimisation. With more and more people using smartphones, search engines prioritise mobile-friendly websites. If your site isn’t optimised for mobile, it’s time for SEO to make improvements.
We offer comprehensive website audits to identify these issues and more. Our team will provide a clear roadmap to get your site performing better in search engines and converting more visitors into leads. If you're not sure whether your website needs SEO, get in touch.
06. Where is your team operating from?
Our physical home base is in Richmond, Melbourne, Australia. From there we work with clients across New Zealand, Australia, and the world. Rest assured that our approach is hands-on and tailored, ensuring you work directly with experts familiar with your specific market and business goals. Get in touch with us to learn more about how we achieve this.
