SEO excellence
At SIXGUN, we create SEO strategies that are tailored to fit your business, whether as part of an overall digital marketing approach or in collaboration with your internal team. We don’t use generic solutions. Each campaign is specifically crafted to meet the unique demands of your industry and long-term business objectives.
We’ll never try to pull the digital wool over your eyes. No matter the size or shape of your business, our solutions are always bespoke responses to your unique digital needs. Whether integrated into a comprehensive digital marketing plan or working closely with your in-house team, we craft each SEO campaign to align with your business and your industry’s nuances and long-term aspirations. No set-and-forget solutions here — just finely tuned strategies that resonate with your business goals.
Dedicated SEO experts at your disposal
Our team is carefully chosen to provide the best expertise for your SEO needs. Each member brings valuable experience and a broad range of skills in SEO and digital marketing. We’re not a giant corporation with impersonal service but a tight-knit team focused on your success. When you work with SIXGUN, you’re partnering with a passionate, result-driven agency committed to maximising your ROI.
At SIXGUN, we treat our clients as partners. Every SEO and digital marketing project is a collaborative effort. We value your input, which helps us adjust our strategies to meet your business’s specific needs. Whether you’re just starting or already established, we work alongside you to achieve solid, measurable results that help your business grow.
SEO and digital marketing tactics can vary greatly depending on the market. What works in one location may not work in another. We combine local expertise with a global perspective to ensure we’re delivering strategies that work for businesses of all sizes. At SIXGUN, we take a comprehensive approach to SEO, tailoring strategies to your business while assembling a team of experts to work towards your goals, from technical specialists to content creators and designers. Reach out to us now at 0800 741 651 or fill out our contact form to organise a discovery call.Â
Meet our
SEO team
Harris Panayi
Client Services Director
About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew Cullen
Strategy Director
About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Cameron Milner
SEO & Data Director
About
Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.
Experience
With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.
Fun Fact
Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.
Nando Iorio
Lead Account Manager
About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Christopher Zerafa
Lead SEO Specialist
About
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Experience
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Fun Fact
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Evan Pavlidis
Senior Digital Marketing Strategist
About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Nelson Pak
Senior Account Manager
About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Ian Chen
Senior SEO Specialist
About
Ian is a part of the SEO team at SIXGUN, with over a decade of experience in the digital marketing space. He started his career as a web developer, where he discovered a passion for SEO. Since then, Ian has honed his skills throughout his agency career, helping clients achieve ambitious goals.
Experience
With over a decade of SEO experience across a wide range of industries, Ian has a strong focus in technical SEO implementation and user experience optimisation. His approach is tailored to meet unique client needs, with a focus on delivering long-term success.
Fun Fact
Outside of work, Ian enjoys hunting for new brunch spots and playing video games. When you can find a badminton partner he also enjoys a hit!
Ben Engel
Senior SEO Specialist
About
Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.
Experience
With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.
Fun Fact
Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.
Buddhini Mendis
Senior SEO Specialist
About
As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.
Experience
Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.
Fun Fact
When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.
Sam Paterson
Senior Content Writer
About
Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.
Experience
Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.
Fun Fact
Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.
The team that feels like part of your team
Our client-first mentality makes us stand out from other agencies. Our team focuses on results to craft strategies that are completely unique to your business. Together, we’ll work to boost your online presence and take your business to the next level. Book a discovery session or call 0800 741 651 to speak with us now.Â
Industry insights
and tips
KNOWLEDGE IS POWER
We leverage the freshest tools, like AI-driven keyword research, predictive analytics to identify market trends, and thorough audits covering on-page, off-page, and technical SEO, to ensure your online presence doesn’t just exist but leads the way. We also optimise your website’s structure for efficient crawling, improve page load speeds for a better user experience, and implement structured data to make your content easier for search engines to understand.
These are just some of the SEO strategies at our disposal. Ready to take the next step? Book a discovery call with us today.
Driving success with technical skill — in Wellington and beyond
At SIXGUN, we bring serious digital firepower backed by deep technical expertise across the entire team. We’re here to help you navigate the digital space confidently—avoiding missteps and capitalising on real opportunities. Our specialists in SEO, SEM, and SMM get into the technical detail to ensure each campaign is built on solid foundations. From sharp strategy to seamless execution, we put our award-winning capability to work to deliver meaningful results and help Wellington businesses thrive in a fast-moving digital world.
You might be wondering...
01. How many keywords do I get per campaign?
The number of keywords included in your SEO strategy is based on your business objectives and the scope of the project. We begin with a targeted list of keywords suited to your industry, and as your campaign develops, we refine and expand this list to ensure it’s aligned with your evolving goals.
02. Where is your team based?
We operate from our home base in Richmond, Melbourne, Australia, working with businesses and talent from across New Zealand, Australia and the world. We offer personalised service, ensuring you work directly with experts who understand your local market and business needs.
03. How will you measure the success of your SEO strategy?
To track success, we monitor key performance indicators like organic traffic, keyword rankings, conversion rates, and return on investment. We also analyse user engagement metrics to confirm we are reaching the appropriate audience. Regular reports will be provided to keep you informed of progress and any adjustments made.
04.How long does it take to see results from an SEO campaign?
SEO is a long-term strategy. Typically, it takes a few months to see significant improvements. The timeline depends on your current site performance, your industry’s competitiveness, and the specific objectives of your campaign. Early improvements in traffic may be visible in a few weeks, while more substantial changes in rankings typically take a minimum of 3 to 6 months.Â
05.How important are backlinks and how does SIXGUN approach link building?
Backlinks are vital for SEO. They signal to search engines that your content is credible and trustworthy. At SIXGUN, we focus on building high-quality, relevant backlinks through ethical practices like outreach, guest blogging, and content partnerships. This approach ensures that the backlinks we build come from reputable sources, boosting your site’s authority and search engine rankings.
06.Why choose SIXGUN for SEO in Wellington?
 SIXGUN offers customised SEO strategies that are tailored to your specific business needs. We combine local knowledge with global insights to create campaigns that work for businesses of all sizes. Whether you’re a small local business or a large enterprise, we focus on helping you achieve long-term success with strategies that are designed for Wellington’s market.
07.How does SIXGUN produce content?
We produce content that’s relevant to Wellington’s audience while also being optimised for SEO. Our team conducts thorough research to understand the keywords and topics that matter most to your local customers. By creating content that resonates with local search intent, we ensure that your business ranks for location-based searches while providing valuable content for your audience.Â
Our content creation process includes detailed planning and approval steps, requiring a final sign-off before upload, so you’re always across what is written and uploaded.
08.How do I know if SEO is a good strategy for my business?
SEO is an effective strategy for many businesses, especially those that rely on organic search traffic to generate leads or sales. If your business is looking to increase visibility and drive more traffic to your website, SEO can be a game-changer. We offer a free SEO audit to assess how SEO can support your Wellington-based business and help you achieve your objectives.
09.How much do you charge?
 Pricing varies depending on the service and the scope of the project. We provide tailored quotes based on your specific business needs and goals. Get in touch with us for a free consultation, and we’ll provide you with a clear, detailed proposal outlining the costs and services.
10.I've had some bad experiences with other agencies, how will this be any different?
We hear your concerns and understand the importance of clear communication. At SIXGUN, transparency and measurable results are at the core of what we do. We provide consistent reports and updates, ensuring you're always informed about your campaign's progress. We also commit to ethical SEO practices and only promise what we can confidently deliver. Your success is our ultimate priority.
11.What platforms do you work with?
 We work with major platforms like Google, Bing, and other search engines, as well as e-commerce platforms and social media channels. We ensure your business is visible and performing well across all relevant digital platforms. Get in touch with us to discuss your needs and how we can help your business succeed.
