BE SEEN
At SIXGUN, we create targeted SEO strategies designed to help businesses in Hamilton achieve meaningful results, whether as part of a full-scale digital marketing plan or to work alongside your in-house team. Our approach is never one-size-fits-all: we always customise each campaign to reflect your industry’s specifics and long-term business goals.
Our team is carefully chosen to ensure that you receive top-tier expertise for your campaign. Each member brings a unique set of skills in SEO and digital marketing, with the experience necessary to execute successful campaigns across all industries. We’re not a faceless corporation; your success directly impacts our own. With SIXGUN, you’re partnering with a dedicated, goal-focused SEO agency that prioritises the best value for your investment.
We view our clients as collaborators. Every SEO and digital marketing initiative is a partnership. Your feedback helps us refine our strategies to meet your unique needs and overcome any obstacles. Whether you’re a local startup or a larger business, we’ll work with you to achieve real, measurable results that drive growth.
SEO and digital marketing strategies differ from market to market. What works in one region may not be effective in another. Applying hard-won local knowledge, we take a holistic approach to SEO, leaving nothing to chance. Our team of experts—including technical specialists, content creators, and designers—work together to create strategies designed to drive your business forward.
Reach out to the Hamilton SEO experts today
 At SIXGUN, we steer clear of empty ranking guarantees. Instead, we offer a long-term SEO solution designed to continuously support and improve your business, with the focus on sustained growth. Wherever you’re located, we can provide tailored SEO services to suit your needs. Give us a call on 0800 741 651 or fill out our contact form for a free consultation.
Meet our
SEO team
Harris Panayi
Client Services Director
About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew Cullen
Strategy Director
About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Cameron Milner
SEO & Data Director
About
Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.
Experience
With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.
Fun Fact
Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.
Nando Iorio
Lead Account Manager
About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Christopher Zerafa
Lead SEO Specialist
About
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Experience
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Fun Fact
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Evan Pavlidis
Senior Digital Marketing Strategist
About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Nelson Pak
Senior Account Manager
About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Ian Chen
Senior SEO Specialist
About
Ian is a part of the SEO team at SIXGUN, with over a decade of experience in the digital marketing space. He started his career as a web developer, where he discovered a passion for SEO. Since then, Ian has honed his skills throughout his agency career, helping clients achieve ambitious goals.
Experience
With over a decade of SEO experience across a wide range of industries, Ian has a strong focus in technical SEO implementation and user experience optimisation. His approach is tailored to meet unique client needs, with a focus on delivering long-term success.
Fun Fact
Outside of work, Ian enjoys hunting for new brunch spots and playing video games. When you can find a badminton partner he also enjoys a hit!
Ben Engel
Senior SEO Specialist
About
Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.
Experience
With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.
Fun Fact
Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.
Buddhini Mendis
Senior SEO Specialist
About
As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.
Experience
Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.
Fun Fact
When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.
Sam Paterson
Senior Content Writer
About
Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.
Experience
Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.
Fun Fact
Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.
Build a partnership with the team that understands your business.
Our client-first mindset sets us apart. More than just an agency, we aim to be part of your team. Our focus is on growing together, and to achieve this, our team dive deep into the world of digital marketing, tailoring strategies specific to your business. Working together, we’ll improve your digital presence and help you smash your goals — whatever they may be.
Industry insights
and tips
Expertise that delivers
We leverage advanced tools like AI-driven keyword research, predictive analytics, and thorough site audits that cover on-page, off-page, and technical SEO. These strategies ensure that your digital presence is not only visible but also competitive in today’s crowded market.
We’ll also fine-tune your website’s structure to facilitate seamless crawling by search engines, improve loading speeds to enhance user experience, and implement structured data to ensure search engines can easily interpret and rank your content effectively. Book a discovery call today to get the ball rolling.Â
Driving success with technical skill for Hamilton businesses
Our team of SEO, SEM, and SMM specialists dives into the technical aspects of SEO to make sure every campaign is built on solid knowledge. Whether it’s crafting creative strategies or implementing advanced solutions, we leverage our award-winning expertise to help Hamilton businesses thrive in the digital age. Contact us now to get started.
You might be wondering...
01.How many keywords will we target?
The number of keywords we focus on depends on your business goals and the scope of your project. Typically, we begin with a set of relevant keywords based on your industry, with the flexibility to adjust and expand as your campaign progresses.
02. Where is your team based?
We operate out of Richmond, Melbourne, Australia. Our team works with businesses and talent across New Zealand, Australia, and the world. We take pride in offering personalised, hands-on service, and you’ll work directly with experts who understand your local market and business needs.
03. How will you measure the success of your SEO strategy?
We track success using key performance indicators (KPIs) like organic traffic, keyword rankings, conversion rates, and ROI, monitoring engagement metrics like time on site to ensure we’re attracting the right audience. We provide regular reports so you can see how your strategy is progressing.
04.How long does it take to see results from an SEO campaign?
Google Ads deliver quick results, but once you stop paying, traffic disappears. SEO is a long-term investment, and it typically takes several months to see noticeable improvements. The timeline depends on factors such as the state of your website, the competition in your industry, and your specific goals. Some improvements, like increased traffic, can be seen within a few weeks, while significant ranking changes often take 3-6 months.
05. How important are backlinks and how does SIXGUN approach link building?
Backlinks are essential for SEO. They signal to search engines that your content is credible and authoritative. At SIXGUN, we focus on acquiring high-quality backlinks through ethical strategies like outreach, guest posting, and content partnerships. Our approach ensures that links come from reputable sources, enhancing your website’s authority and search engine rankings.
06. Why choose SIXGUN for SEO in Hamilton?
We offer personalised, results-driven SEO strategies. Our team combines local expertise with global insights, tailoring SEO campaigns to meet your unique business goals. Whether you're a small local business or a larger company, we focus on helping you achieve long-term success with strategies that are specifically designed for Hamilton’s market.
07.How does SIXGUN handle content writing for Hamilton SEO?
We create content that is locally relevant and optimised for SEO, following a planning and approval process that means you'll always be informed about the content we create and upload. Our team conducts in-depth research on Hamilton-specific keywords and creates content that speaks to local trends, customer needs, and search intent. This strategy ensures your business ranks for location-based searches while providing value to your target audience.
08.How do I know if SEO is a good strategy for my business?
SEO is highly effective for most businesses, but its impact depends on your industry and objectives. If your business relies on organic traffic for leads or sales, SEO can be incredibly beneficial. We offer a free SEO audit to assess how SEO can help your Hamilton-based business and guide you through the potential benefits.
09.How much do you charge?
Our pricing varies depending on the specific service and scope of the project. We offer custom quotes based on your business needs, the complexity of the work, and your long-term objectives. Contact us now for a free consultation, and we’ll provide a detailed, transparent proposal.
10.What platforms do you work with?
We work with a range of platforms, including Google, Bing, and other major search engines. We also optimise websites, e-commerce platforms, and social media, ensuring your business performs well across all relevant digital channels. Check out the Services tab above for details or book a discovery call now to discuss your requirements.
11.I've had some terrible experiences with other agencies. Why are you different?
We appreciate your concerns. What sets us apart is our commitment to clear communication, transparency, and tangible results. Unlike other agencies, we keep you informed with regular updates and reports. We focus on ethical SEO practices and make only the promises we can keep. Your success is our top priority.
