Custom SEO for Hamilton
In Hamilton, standing out online can be a challenge with so many businesses fighting for attention. SEO is your ticket to improving your online visibility and reaching the right audience. It’s not just about getting found – it’s about getting found by the people who matter.
With effective SEO strategies, we help Hamilton businesses attract organic traffic from people actively searching for services you offer. From keyword research to content creation, we make sure your website works harder for you, showing up in search results and engaging visitors with content that converts.
Whether you’re looking to improve local SEO for Hamilton customers or broaden your SEO reach across Auckland, we can help. Our strategies prioritise long-term growth, from keyword research and site structure improvements to content creation and backlink building.
What makes SEO essential?
SEO isn’t a one-time fix – it’s an ongoing process that keeps your business visible over the long haul. Businesses often overlook the power of local SEO, which means they miss out on connecting with customers in their area. Whether you’re running a local shop or offering services nationwide, focusing on local SEO helps you target the right people at the right time. Here’s how we can help you.
- Local search optimisation. We ensure your business shows up when people in Hamilton search for services like yours. We focus on Google My Business, local keywords, and location-specific content.
- Content that converts. We create content that doesn’t just rank but drives engagement. Whether it’s blog posts, landing pages, or FAQs, we help your website speak to your audience and get them to act.
- Link building: We use high-quality backlinks to boost your website’s authority, making sure search engines trust your site and push it up the rankings.
These are just some of the strategies at our disposal. SEO is the best way to bring in consistent, organic traffic – traffic that doesn’t cost you every time you click. Get hold of us now to discuss your requirements.
Meet our Hamilton
SEO team
Harris Panayi
Client Services Director
About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew Cullen
Strategy Director
About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Cameron Milner
SEO & Data Director
About
Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.
Experience
With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.
Fun Fact
Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.
Nando Iorio
Lead Account Manager
About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Christopher Zerafa
Lead SEO Specialist
About
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Experience
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Fun Fact
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Evan Pavlidis
Senior Digital Marketing Strategist
About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Nelson Pak
Senior Account Manager
About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Ian Chen
Senior SEO Specialist
About
Ian is a part of the SEO team at SIXGUN, with over a decade of experience in the digital marketing space. He started his career as a web developer, where he discovered a passion for SEO. Since then, Ian has honed his skills throughout his agency career, helping clients achieve ambitious goals.
Experience
With over a decade of SEO experience across a wide range of industries, Ian has a strong focus in technical SEO implementation and user experience optimisation. His approach is tailored to meet unique client needs, with a focus on delivering long-term success.
Fun Fact
Outside of work, Ian enjoys hunting for new brunch spots and playing video games. When you can find a badminton partner he also enjoys a hit!
Ben Engel
Senior SEO Specialist
About
Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.
Experience
With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.
Fun Fact
Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.
Buddhini Mendis
Senior SEO Specialist
About
As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.
Experience
Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.
Fun Fact
When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.
Sam Paterson
Senior Content Writer
About
Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.
Experience
Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.
Fun Fact
Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.
Your dedicated Hamilton SEO team
At SIXGUN, we don’t just work for you – we work alongside you. Our team becomes an extension of your own as we take the time to understand your business, your customers, and your goals. What sets us apart is our commitment to collaboration. We never implement SEO tactics and hope for the best – we work closely with you to align our strategies with your specific objectives.Â
You’ll never feel like you’re in the dark because we believe in clear, transparent communication. We make sure you’re always up to date with what we’re working on, how your website is performing, and the results we’re driving for you.
Our team is available to answer questions, discuss strategies, and give you insights into your campaign’s progress – just like an in-house team, but without the overheads.
Industry insights
and tips
Local SEO that works
At SIXGUN, we specialise in hyper-local SEO tactics, helping businesses connect with the right customers at the right time. Local SEO isn’t just about ranking for broad terms – it’s about connecting with people who are actively searching for what you offer.. We ensure your business shows up in local search results, Google Maps, and other location-based queries, making it easier for your ideal customers to find you.
Driving SEO performance with technical firepower for Hamilton businesses
What makes our technical SEO approach stand out is our focus on relevance and engagement. We don’t fixate on aiming to rank you higher. We aim to bring in customers who are looking for services you provide, whether it’s through local keyword targeting, optimising your Google My Business profile, or enhancing your website’s content. We also provide transparent reporting so you can see exactly how your site is performing and the traffic that’s coming your way.
You might be wondering...
01. Why does my Hamilton business need SEO?
SEO is crucial for businesses in Hamilton because it ensures a business shows up when local customers search for your products or services. By targeting specific local keywords and optimising your site for search engines, you can increase visibility and attract more targeted traffic.
02. How long does it take for SEO to actually work?
Typically, it can take 3 to 6 months to start seeing significant improvements in your search engine rankings and traffic. However, the timeline varies depending on factors like your current website performance, the competitiveness of your industry, and the keywords you’re targeting. Be very wary of anyone promising instant results.
03. How can SEO help my Hamilton business rank for competitive keywords?
SEO can significantly boost your business's ability to rank for highly competitive keywords, but it requires a strategic, data-driven approach. In some cases, trying to rank for a truly competitive keyword is a waste of resources.Â
We focus on identifying the most effective keywords for your business, encompassing both highly competitive terms and more specific long-tail keywords that attract targeted traffic. Our strategy includes creating high-quality content, building strong backlinks, optimising on-page elements, and improving overall website performance through technical SEO.
04. Where is your team based?
Our head office operates out of Richmond, Melbourne, Australia. Our team works with businesses across Australia and New Zealand, as well as internationally. We’re serious about personalised, hands-on service. You’ll work directly with experts who understand your local market and business needs. For more information, speak with our team now.
05. How do I know if my website needs SEO?
If your website isn’t ranking well in search engine results or you’re not getting enough organic traffic, it’s time for SEO. Other signs include slow page load times, low conversion rates, and outdated content. We offer website audits to pinpoint areas for improvement and get your site performing better in search engines and converting more visitors into leads.
06. What makes SIXGUN’s SEO services different?
Our personalised approach at all levels. We don’t believe in one-size-fits-all SEO – we take the time to understand your business and craft a customised strategy that suits your needs. We also focus on transparency and communication, keeping you in the loop with regular updates and reports so you can see the value of our work. Our commitment to long-term growth and results is what sets us apart.
07. What should an SEO strategy for my Hamilton business include?
An effective SEO strategy should focus on local search optimisation, including Google My Business setup, location-based keyword targeting, and content creation. It should also include technical SEO to improve website performance and user experience, plus link-building strategies to increase your site’s authority. If you’re ready to talk strategies, get in touch with us now.
