SEO expertise for Auckland businesses. We live and breathe digital.

With strong technical expertise, our team focuses on honesty and transparency. We don’t make promises we can’t keep.
Award-Winning SEO Services

We provide custom SEO solutions tailored to your needs, whether as part of a full digital marketing strategy or in collaboration with your in-house team. We don’t believe in one-size-fits-all approaches. Each campaign is carefully crafted to align with your industry and long-term goals.

An experienced SEO team dedicated to bringing your campaign to life.

Our team is carefully selected to guarantee you get the best expertise for your campaign. Each member brings a diverse skill set in SEO and digital marketing, along with the experience needed to create and execute successful campaigns across various industries. We’re not a large corporation with hundreds of disconnected employees. Instead, our success is directly tied to yours. With SIXGUN, you’re partnering with an enthusiastic, results-driven SEO agency focused on delivering the best value for your investment.

We see our clients as partners not just customers. Every SEO and digital marketing project we handle is a team effort. Your input and feedback are essential to us, allowing us to tailor our strategies to meet your specific goals and overcome any challenges. Whether you’re a small startup or a large enterprise, we’ll work side by side with you to deliver real, measurable results that help your business grow.

Digital marketing and SEO vary greatly from market to market. What works in one region might not have the same effect in another. We combine this certainty with a global perspective, making sure our strategies fit businesses of all sizes. At SIXGUN, we take a full-circle approach to SEO, ensuring nothing is overlooked. We develop tailored strategies just for your business, bringing together a team of experts including technical specialists, content creators, designers, and more, all focused on advancing your company’s growth.

Get in touch with the Auckland SEO specialists now

No matter where you’re located, our custom SEO services can help. We design our strategies to fit your unique needs. Reach out to us today on 0800 741 651 or send a message through our contact form.

211% increase in organic sessions.

182% increase in organic conversions.

3,282 increase in ranking performance for tracked keywords.

142% increase in organic revenue.

426% increase in Google Ads revenue.

95% increase in Meta Ads revenue.

133% increase in organic sessions.

63% increase in organic website conversions.

3,478 increase in ranking performance for tracked keywords.

1806% increase in organic sessions.

511% increase is Google Ads clicks.

60% reduced cost per click.

71% increase in organic conversions.

48% increase in organic website sessions.

1,396 keyword position increases for tracked keywords.

852% increase in organic sessions.

1,803% increase in organic conversions.

35% increase in Google Ads conversions.

36% increase in organic sessions.

86% increase in organic goal completions.

187% increase in Google Ads goal completions.

Significant UX improvement over the old website.

Decrease in homepage load time from 3.08 seconds to 1.37 seconds.

224% increase in organic users.

183% increase in booking form submissions.

1,465 increase in ranking performance for tracked keywords.

Increased Google Ads conversions by 61%.

Reduced the Google Ads cost per conversion by 60%.

2,675 keyword position increases for tracked keywords.

73% increase in organic sessions.

159% increase in organic key events.

Good Marks Tattoo

Good Marks Tattoo is a local tattoo parlour on the edge of Melbourne’s CBD in West Melbourne.

Peter Sheppard

With flagship stores in Melbourne, Sydney and Brisbane, Peter Sheppard have been providing unrivalled service and the perfect fit for over 50 years.

Essendon Natural Health

Essendon Natural Health is a natural health practice founded by Robert Gentile specialising in a range of therapies.

Yourtoolkit.com

Yourtoolkit.com provides a free, step-by-step guide on personal safety, support services and money matters for people facing family and domestic violence.

McKean McGregor

McKean McGregor is a locally owned and operated real estate and livestock clearing agency which has been operating in Central Victoria for over 100 years.

BM Spares

BM Spares is not your standard wrecking yard—they are an advanced BMW dismantling operation.

coreplus

coreplus is a leading digital practice management software designed for the Allied Health sector.

Drake International

Beginning their recruitment journey in 1951, Drake International is a leading Australian and international recruitment agency.

Centre for Clinical Psychology

The Centre for Clinical Psychology is a Melbourne based psychology practice, specialising in the treatment of trauma, perinatal conditions, anxiety, and depression.

Tile Solution Australia

Tile Solution Australia specialises in tile and stone cleaning, polishing, restoration, and sealing across Melbourne.

HQ Law

HQ Law is a regional law firm in Bendigo, providing services in Child Protection, Commercial, Conveyancing, Family, and Wills & Estates law.

OUR PEOPLE

Meet our
Auckland SEO team

Harris Panayi
Harris Panayi

Client Services Director

About

Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.

Experience

After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.

Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.

Fun Fact

Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.

Matthew Cullen
Matthew Cullen

Strategy Director

About

Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.

Experience

With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.

Fun Fact

A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.

Cameron Milner
Cameron Milner

SEO & Data Director

About

Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.

Experience

With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.

Fun Fact

Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.

Nando Iorio
Nando Iorio

Lead Account Manager

About

Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.

Experience

With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.

Fun Fact

When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.

Christopher Zerafa
Christopher Zerafa

Lead SEO Specialist

About

Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.

Experience

Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.

Fun Fact

Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.

Evan Pavlidis
Evan Pavlidis

Senior Digital Marketing Strategist

About

As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.

Experience

Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.

Fun Fact

Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).

Nelson Pak
Nelson Pak

Senior Account Manager

About

With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.

Experience

With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.

Fun Fact

Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.

Ian Chen
Ian Chen

Senior SEO Specialist

About

Ian is a part of the SEO team at SIXGUN, with over a decade of experience in the digital marketing space. He started his career as a web developer, where he discovered a passion for SEO. Since then, Ian has honed his skills throughout his agency career, helping clients achieve ambitious goals.

Experience

With over a decade of SEO experience across a wide range of industries, Ian has a strong focus in technical SEO implementation and user experience optimisation. His approach is tailored to meet unique client needs, with a focus on delivering long-term success.

Fun Fact

Outside of work, Ian enjoys hunting for new brunch spots and playing video games. When you can find a badminton partner he also enjoys a hit!

Ben Engel
Ben Engel

Senior SEO Specialist

About

Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.

Experience

With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.

Fun Fact

Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.

Buddhini Mendis
Buddhini Mendis

Senior SEO Specialist

About

As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.

Experience

Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.

Fun Fact

When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.

Sam Paterson
Sam Paterson

Senior Content Writer

About

Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.

Experience

Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.

Fun Fact

Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.

Get a team that slots in seamlessly with your business.

Our client-first approach sets us apart as more than just a service provider. As a dynamic and forward-thinking SEO company, our focus is on growing alongside you. Our results-driven team dives deep into the details of digital marketing, creating strategies tailored to your business.

Let’s work together to transform your digital presence and push your business to reach new heights and surpass your goals. Book a discovery call now. 

Our Thinking

Industry insights
and tips

EXPERTISE WHERE IT COUNTS

Using advanced technologies such as AI-powered keyword research, predictive analytics to identify trends, and detailed site audits that examine all aspects of on-page, off-page, and technical SEO, we make sure your digital presence is not just visible but leading the way.

We’ll help optimise your website’s structure for better crawl efficiency, boost site speed for a smoother user experience, and implement structured data so search engines can easily interpret your content.

Ready to get started?  Contact us now.

Success through technical expertise, anywhere in New Zealand

At SIXGUN, our whole team brings deep technical expertise. Our specialists in SEO, SEM, and SMM focus on the technical details to ensure every campaign is supported by solid expertise. Whether developing creative strategies or implementing advanced solutions, we use our award-winning digital capabilities to deliver real results, helping Auckland businesses thrive.

You might be wondering...

The number of keywords included in your SEO strategy depends on your business goals and the scope of the project. We typically start with a set of target keywords based on your industry and objectives. As your campaign progresses, we can adjust and expand the list based on performance and market trends.

Operating from our home base in Richmond, Melbourne, Australia, we work with businesses and talent from across Australia, New Zealand and the world. We pride ourselves on hands-on, personalised service. You’ll work directly with experts who understand your specific market and your business needs.

We measure success through key performance indicators (KPIs) such as organic traffic, keyword rankings, conversion rates, and overall ROI. We also track engagement metrics like bounce rate and time on site to ensure the quality of the traffic we're driving. Regular reports provide transparency and help us refine our strategy for continued success.

Backlinks are crucial for SEO. They signal to search engines that your content is trustworthy and authoritative. At SIXGUN, we focus on building high-quality, relevant backlinks through ethical practices like outreach, guest posting, and content partnerships. Our strategy ensures that links come from reputable sources, which in turn improves your website’s authority and rankings.

There isn’t a hard-and-fast answer to this question. SEO represents a deliberate, long-term investment in your business’s marketing, and it tends to be about incremental gains over instant results. Variables like the general condition of your website, the industry you’re operating in, the competitive landscape, and the keywords targeted all come into play. 

To figure out what needs to be done, we start with a comprehensive examination of your website. This audit informs all our later strategy and recommendations and includes a thorough scan for technical issues, a review of your content to ensure alignment with SEO best practices, a detailed competitor analysis, and thorough keyword research and selection.

After this phase is complete, the focus moves to an ongoing approach of monitoring and optimisation, including creation and fine-tuning of content, backlinking, and the ongoing application of technical SEO strategies. 

Initially, you may see small boosts to your rankings and organic traffic, but it’s important not to judge the entire campaign on these initial indicators. The compounding and incremental nature of SEO often means that the true rewards come later. 

To close the information gap while your campaign is running, SIXGUN provides regular, comprehensive reports containing key performance metrics and in-depth analysis. The data at the core of these reports is the same data we use to inform any fine-tuning to the campaign along with any recommendations we may have. As part of our commitment to transparency, we also run regular work-in-progress meetings, giving you an opportunity to discuss any aspects of the campaign.

SEO isn’t a quick fix—instead, it aims to provide results in the longer term, securing better visibility for your website, pulling in better-quality traffic, and driving increases to sales, leads, and any other core KPIs you may have.  

We’re committed to customised, results-driven SEO strategies. We combine local expertise with global insights to create SEO campaigns that align with your specific business goals. Whether you’re a small business or a large corporation, our focus is on helping you achieve long-term success with tailored SEO services that are aligned with the market in Auckland.

We create content that is both locally relevant and optimised for SEO. Our team researches keywords specific to Auckland and crafts content that addresses local trends, customer needs, and search queries. This approach helps your business rank for region-specific searches while also providing value to local audiences. Through our planning and approval process for content, you're always informed about the content we’re creating and uploading, as your final sign-off is always required before publication.

SEO is an effective strategy for most businesses, but its impact depends on your industry and goals. If you rely on organic search traffic to generate leads or sales, SEO can significantly benefit your business. We can conduct an initial SEO audit to determine the potential benefits for your business and show you how SEO can help you achieve your objectives.

Our pricing depends on the specific service and the scope of the project. We provide custom quotes based on your business needs, the complexity of the work, and your long-term goals. Reach out to us for a free consultation, and we’ll provide you with a clear, detailed proposal based on your requirements.

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