Auckland SEO Expertise
When everyone’s business is online and competing for attention, SEO is essential for getting your website in front of the right people. Search engine optimisation is the process of making your website easier for search engines to find, read, and rank. It goes beyond generic keywords though. It’s about making sure your business shows up when people search for what you do, whether you’re in the heart of Auckland or in suburban areas like Newmarket or Parnell.
The beauty of SEO is that it brings organic, targeted traffic to your website. People who find your site through search results are already looking for the products or services you offer. SEO helps you connect with those people, ensuring that your website not only ranks well but also provides the best possible experience for visitors.
Whether you’re looking to improve local SEO for Auckland customers or broaden your reach across the country, SIXGUN’s SEO services are here to help. We focus on strategies that ensure long-term growth, focusing on everything from keyword research and site structure to content creation and backlink building.
How SEO works and why it matters
SEO isn’t just about stuffing your pages with keywords. It’s about a strategic, comprehensive approach to making your website better for both users and search engines. Here’s how it works.
- Keyword research: This is the foundation of SEO. We identify the best keywords that your target customers are searching for and make sure they’re included in your website’s content, titles, and meta tags.
- On-page optimisation: We ensure your website is structured in a way that search engines can easily understand. This includes optimising titles, meta descriptions, headers, and content to make it relevant and user-friendly.
- Mobile optimisation: With more people browsing the web on mobile devices, Google prioritises mobile-friendly websites in its rankings. We make sure your site looks great and functions well on any device.
- Content creation: Great content is key to good SEO. We help create high-quality, relevant content that answers the questions your potential customers are asking. This could be blog posts, product descriptions, or landing pages that engage visitors and encourage them to take action.
- Backlink building: Having other reputable websites link to your site is a strong indicator to search engines that your site is trustworthy. We work on getting quality backlinks that improve your site’s authority and ranking.
- Technical SEO: This involves optimising the behind-the-scenes aspects of your site, like page load speed, sitemaps, and ensuring that search engines can easily crawl and index your pages.
All of these components work together to improve your site’s visibility and user experience.
SEO is a long-term investment. It takes time, but the results are worth it. Over time, a solid SEO strategy can drive more organic traffic, help build brand awareness, and generate qualified leads. The best part is that once your website starts ranking higher, the traffic it attracts is free – saving you plenty of cash on paid ads.
If you’re ready to get started, reach out to us now at 0800 741 651 or fill out our contact form to organise a discovery call.
Meet our
Auckland SEO team
Harris Panayi
Client Services Director
About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew Cullen
Strategy Director
About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Cameron Milner
SEO & Data Director
About
Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.
Experience
With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.
Fun Fact
Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.
Nando Iorio
Lead Account Manager
About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Christopher Zerafa
Lead SEO Specialist
About
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Experience
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Fun Fact
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Evan Pavlidis
Senior Digital Marketing Strategist
About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Nelson Pak
Senior Account Manager
About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Ian Chen
Senior SEO Specialist
About
Ian is a part of the SEO team at SIXGUN, with over a decade of experience in the digital marketing space. He started his career as a web developer, where he discovered a passion for SEO. Since then, Ian has honed his skills throughout his agency career, helping clients achieve ambitious goals.
Experience
With over a decade of SEO experience across a wide range of industries, Ian has a strong focus in technical SEO implementation and user experience optimisation. His approach is tailored to meet unique client needs, with a focus on delivering long-term success.
Fun Fact
Outside of work, Ian enjoys hunting for new brunch spots and playing video games. When you can find a badminton partner he also enjoys a hit!
Ben Engel
Senior SEO Specialist
About
Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.
Experience
With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.
Fun Fact
Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.
Buddhini Mendis
Senior SEO Specialist
About
As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.
Experience
Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.
Fun Fact
When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.
Sam Paterson
Senior Content Writer
About
Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.
Experience
Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.
Fun Fact
Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.
The team that feels like part of your team
We don’t just work for you – we work with you. We understand the importance of a personalised approach and make sure to align with your business goals every step of the way. When you partner with us, you’re getting a dedicated team that truly cares about your success. Whether you’re a local business in Newmarket or a larger operation in Auckland, we treat your business like our own and work to deliver results that matter.
Our team stays in constant communication with you, so you’re never in the dark about what’s happening. We’re always ready to answer any questions and provide updates on the progress of your SEO strategy. Book a discovery session now or call 0800 741 651 to speak with us.
Industry insights
and tips
Anywhere in Auckland
No two businesses are the same, and neither should their SEO strategies be. Whether you’re looking for local SEO to target Auckland customers or trying to build a national (or international) presence our services that can be customised to suit your business. From technical SEO to content strategy and link building, we’ve got all the tools you need to boost your website’s performance.
We believe in a comprehensive approach to SEO that ensures every part of your site is working toward higher rankings and better user engagement. Whether you’re in Parnell, Newmarket, or anywhere in Auckland, our team is ready to help you improve your online presence and grow your business.
Aiming for the top, anywhere in New Zealand
SEO can be the difference between being invisible online and being found by the right people. Whether you’re looking to rank for highly competitive keywords or simply improve your local presence, SIXGUN has the expertise to get you results.
SEO is the key to standing out in a crowded digital world. Without it, your business can easily get lost among the competition.
We specialise in crafting SEO strategies that drive results. We stay on top of the latest SEO trends and algorithm updates, so your website is always working at its best. We try not to fixate on rankings. Instead, we focus on improving your website’s ability to attract quality traffic and convert visitors into loyal customers. Let’s make sure your website is working for you and driving not just visitors but real business growth.
You might be wondering...
01.What are the benefits of SEO for businesses in Auckland?
First and foremost, it increases your visibility in search engine results, making it easier for potential customers to find you when they search for relevant products or services. By optimising your website for search engines, you can attract high-quality, organic traffic that’s more likely to convert into leads and sales. SEO also helps you stay ahead of competitors by improving your rankings for key search terms. With a focus on local SEO, businesses in Auckland can dominate searches in their specific regions, ensuring they are the first choice for local customers.
02. How long does it take for SEO to actually work?
SEO is a long-term strategy, and results don’t happen overnight. Typically, it can take 3 to 6 months to start seeing significant improvements in your search engine rankings and traffic. However, the timeline varies based on factors like your current website performance, the competitiveness of your industry, and the keywords you're targeting. Keep in mind that SEO is an ongoing process – even once you see results, continuous optimisation and content updates are essential to maintain and grow your rankings.
03. Can SEO help my business compete for competitive keywords in Auckland?
Yes, SEO can help your business compete for highly competitive keywords. However, ranking for competitive keywords requires a strategic approach. This includes high-quality content, strong backlinks, and on-page optimisation, as well as a focus on technical SEO to improve your website’s performance. At SIXGUN, we use data-driven strategies to identify the right keywords for your business and target both competitive terms and more niche long-tail keywords that can drive targeted traffic. With a well-executed SEO plan, your business can rank for even the most competitive keywords. To discuss any specific keywords you may want to go after, book a discovery call now.
04. What makes SIXGUN’s SEO stand out from other agencies?
We don’t believe in one-size-fits-all SEO, which you might get from other agencies - it’s cheaper. Instead we take a tailored approach, working closely with each client to understand their specific needs, goals, and target audience. Our team combines technical expertise with creative strategies to ensure your website not only ranks higher but also delivers a superior user experience. We use advanced tools and in-depth data analysis to drive continuous improvement. Plus, we prioritise transparency, providing you with regular updates and clear reporting so you can track your SEO progress. Our commitment to long-term growth and results is what sets us apart from other SEO agencies in Auckland.
05. How do I know if my website needs SEO?
If your website isn’t ranking well in search engine results, it’s a clear sign that SEO could help. There are other indicators that it’s time to invest in SEO too, including low traffic, poor conversion rates, or a lack of visibility for key search terms. If your website is outdated, slow to load, or not optimised for mobile, it’s also a sign that SEO could improve its performance. We can run a website audit to identify any technical issues that may be hindering your site’s ability to rank well.
06. Where is your team based?
We’re based in Richmond, Melbourne, Australia, and we partner with businesses and talent throughout Australia, New Zealand, and the world. You’ll work closely with specialists who know your local market and business challenges inside out. If you have any questions about this (or anything else) don’t hesitate to get hold of us.
