Search visibility matters
Competition is fierce – so standing out online is essential. With SEO, we ensure your website is visible to the people who are searching for services you offer, anywhere in Tauranga (or New Zealand, or the world).
Our team at SIXGUN combines local SEO tactics with broader strategies to ensure your business ranks highly and attracts valuable, organic traffic. Whether you’re aiming for local visibility or expanding your reach, we provide SEO solutions that fit your business goals. From enhancing your website’s content and structure to building authoritative backlinks, we make sure everything works together to improve your search engine rankings and drive conversions.
The importance of SEO
SEO isn’t just for large corporations; it’s essential for businesses of all sizes. With the rise of online searches, customers are increasingly relying on Google to find services they need. SEO helps you stand out when they search for your products or services.
Here’s why SEO is a must:
Local optimisation. We ensure your website is set up to capture local searches in Tauranga, Mount Maunganui, Papamoa, and other nearby areas. Local SEO puts your business in front of customers who are already searching for what you offer.
Improved search rankings. A strong SEO strategy increases your rankings in search engines, helping your business get discovered by more potential customers.
Targeted, quality traffic. SEO attracts people who are specifically looking for services you provide, leading to higher conversion rates and better returns on your investment.
Sustainable growth. Unlike paid advertising, SEO provides ongoing benefits. Once you rank higher, the traffic keeps coming, driving continued growth without the constant need for paid ads.
Stay ahead of competitors. As competition in Tauranga grows, SEO keeps your business visible in search results, ensuring you stay ahead of your competitors.
We focus on custom SEO strategies designed to get your business the results it deserves. Here’s how we optimise your website to help you succeed.
Comprehensive keyword research. We start by identifying the most relevant keywords for your business and target audience. Whether it’s targeting local services or broader industry terms, we ensure your website ranks for the terms that will bring in the most valuable traffic.
On-page SEO. We optimise your website’s structure, titles, headers, meta descriptions, and content to ensure search engines understand what your site offers and rank it accordingly.
Local search optimisation. We focus on improving your Google My Business profile, adding location-specific keywords, and ensuring your business appears in local search results, helping you attract customers in Tauranga and surrounding areas.
Content development. Great content drives traffic and boosts SEO rankings. We create high-quality, relevant content that answers your audience’s questions and establishes your website as a trusted source of information.
Backlink acquisition. We work to build high-quality backlinks from reputable websites, improving your website’s authority and search engine rankings.
Ongoing optimisation and reporting. SEO is a continuous process. We monitor your site’s performance, tweak strategies as needed, and provide transparent, easy-to-understand reports so you can track progress and see tangible results.
Meet our
Tauranga SEO team
Harris Panayi
Client Services Director
About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew Cullen
Strategy Director
About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Cameron Milner
SEO & Data Director
About
Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.
Experience
With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.
Fun Fact
Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.
Nando Iorio
Lead Account Manager
About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Christopher Zerafa
Lead SEO Specialist
About
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Experience
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Fun Fact
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Evan Pavlidis
Senior Digital Marketing Strategist
About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Nelson Pak
Senior Account Manager
About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Ian Chen
Senior SEO Specialist
About
Ian is a part of the SEO team at SIXGUN, with over a decade of experience in the digital marketing space. He started his career as a web developer, where he discovered a passion for SEO. Since then, Ian has honed his skills throughout his agency career, helping clients achieve ambitious goals.
Experience
With over a decade of SEO experience across a wide range of industries, Ian has a strong focus in technical SEO implementation and user experience optimisation. His approach is tailored to meet unique client needs, with a focus on delivering long-term success.
Fun Fact
Outside of work, Ian enjoys hunting for new brunch spots and playing video games. When you can find a badminton partner he also enjoys a hit!
Ben Engel
Senior SEO Specialist
About
Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.
Experience
With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.
Fun Fact
Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.
Buddhini Mendis
Senior SEO Specialist
About
As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.
Experience
Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.
Fun Fact
When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.
Sam Paterson
Senior Content Writer
About
Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.
Experience
Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.
Fun Fact
Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.
Your trusted Tauranga SEO team
At SIXGUN, we aim to become an extension of your team. Our goal isn’t just to provide SEO services but also to help your business grow. We work closely with you to understand your unique goals and challenges and craft SEO strategies that align with your business needs.
You’ll never be left wondering about the progress of your SEO campaign. We provide detailed reports and regular updates so you can see the impact of our work and understand how your website is performing. Book a discovery session or call 0800 741 651 to speak with us now.
Industry insights
and tips
Local SEO for Tauranga businesses
Local SEO is a game-changer for businesses in Tauranga. You need to be visible to people in your local area. We optimise your website to target location-specific keywords and enhance your presence in local search results, making sure your business stands out when people search for services you offer.
With local search becoming more important than ever, we ensure your business is front and centre on Google. From optimising your Google My Business listing to local directory citations, our strategies drive traffic from local customers who are ready to convert.
SEO success in Tauranga with SIXGUN
With the right SEO strategy, your business can climb higher in the search results and start attracting high-quality, targeted traffic. At SIXGUN, we use a holistic approach that combines on-page optimisation, content creation, local SEO, and continuous performance monitoring to help you achieve long-term success.
We understand the unique challenges businesses face in Tauranga and tailor our SEO solutions to meet those needs. Whether you’re looking to rank for highly competitive terms or improve your visibility in the local market, we’re here to help you achieve measurable results.
You might be wondering...
01. How does SEO help my Tauranga business compete locally?
SEO helps your Tauranga business be visible when people in your area search for services or products you offer. By optimising your website with location-specific keywords, improving your Google My Business profile, and focusing on local search terms, we ensure that your business is found by local customers who are actively looking for your services.
02. How can SEO improve my website’s user experience?
SEO and user experience go hand in hand. By optimising your site’s speed, mobile-friendliness, and overall structure, we make sure that visitors have a seamless experience when they land on your site. A positive user experience leads to higher engagement and conversions, which are crucial for SEO success.
03. What makes local SEO so important for Tauranga businesses?
Local SEO is essential for businesses in Tauranga because it helps ensure your business appears in local search results, whether people are looking for services in the city centre or in surrounding areas like Mount Maunganui or Papamoa. Optimising for local search terms ensures that you attract customers who are actively searching for services nearby.
04. How long will it take to see SEO actually help my business?
There are no instant results here (and any promise to the contrary should be considered a red flag). SEO is a long-term strategy, and it typically takes 3 to 6 months to start seeing noticeable results. However, the timeline varies depending on factors such as the competitiveness of your industry and the keywords you're targeting. Once you start seeing improvements, the benefits continue to grow over time.
05. Can SEO help my business beyond Tauranga?
Definitely. While local SEO is essential for businesses in Tauranga, our SEO strategies can also help your business expand beyond the region. By targeting broader keywords, creating quality content, and building backlinks, we can optimise your website to attract customers and grow your business on a national scale in cities such as Auckland, Wellington, Christchurch and Hamilton.
06. Why should I choose SIXGUN for SEO in Tauranga?
We offer a unique, tailored approach to SEO. We take the time to understand your business and craft a strategy that fits your goals. With transparent communication, detailed reporting, and a team dedicated to your success, we ensure that you’re not just getting results – you’re getting the right results for your business.
07. Is your team based in Aotearoa?
Our physical home base is in Richmond, Melbourne, Australia. From here, we work with talent and businesses all over New Zealand, Australia, and beyond. We pride ourselves on personalised, collaborative service. You’ll always engage with specialists who understand the nuances of your business landscape. To learn more, speak with us now.
