Be seen in Christchurch
For Christchurch, local SEO is more important than ever. With the rapidly growing population and competitive market, you need a smart strategy to make sure your business stands out. Search engine optimisation is a powerful tool to increase your visibility, attract more traffic, and turn visitors into loyal customers.
Whether you’re a well-established business or a new player in the market, we create SEO strategies that put your website in front of the right audience. Our team specialises in both local SEO and broader digital marketing strategies, ensuring your website is optimised for search engines and user experience. We focus on the keywords and content that matter most to your business, bringing in traffic that’s more likely to convert.
Why SEO is essential for Christchurch businesses
With more people turning to search engines to find products and services, ranking well can significantly impact your bottom line. The good news is that SEO isn’t just for large companies; small and medium-sized businesses in Christchurch can use SEO to compete and grow.
Here’s why SEO is essential for your Christchurch business:
- Local relevance. We optimise your site for local searches, ensuring that your business appears when someone in Christchurch or surrounding areas searches for your services.
- Increased visibility. SEO makes sure your website is visible in search engine results, which means more people will see your business and visit your website.
- Cost-effective growth. Unlike paid advertising, which stops as soon as your budget runs out, SEO provides long-term benefits, bringing you sustainable and free organic traffic.
- Targeted traffic. SEO ensures that you’re not just getting more visitors – you’re attracting the right ones. People searching for what you offer are more likely to convert into customers.
- Competitive edge. In a competitive city like Christchurch, SEO helps you stay ahead of your competitors. The higher you rank in search results, the more likely customers will choose you over others.
Our approach focuses on the things that matter most for your business, ensuring that each strategy is aligned with your goals. Here are some ways we optimise your website for success.
- Targeted keyword research. We dig deep to find the keywords your customers are searching for in Christchurch. Whether it’s for local services, products, or specific niches, we help you rank for the most valuable keywords.
- On-page SEO. We make sure your website’s structure, content, and metadata are optimised for both users and search engines. From your homepage to your product pages, we ensure everything is working to improve your rankings.
- Local SEO. We focus on optimising your Google My Business listing and local citations, so your business appears in local searches and maps. This is especially vital for Christchurch businesses targeting the local audience.
- Content strategy. We help you develop content that engages and informs your customers. From blog posts to landing pages, we create high-quality content that improves rankings and helps convert visitors into customers.
- Backlink building. We build high-quality backlinks to increase your site’s authority, helping you rank higher and more consistently on search engines.
- Continuous improvement. SEO is an ongoing process. We monitor your website’s performance, analyse data, and make adjustments to ensure you continue to see growth and better results.
With SIXGUN, you can expect an SEO strategy that evolves with your business, ensuring you remain visible and competitive in the ever-changing Christchurch market. Get in touch with us now to discuss your requirements.
211% increase in organic sessions.
182% increase in organic conversions.
3,282 increase in ranking performance for tracked keywords.
142% increase in organic revenue.
426% increase in Google Ads revenue.
95% increase in Meta Ads revenue.
133% increase in organic sessions.
63% increase in organic website conversions.
3,478 increase in ranking performance for tracked keywords.
1806% increase in organic sessions.
511% increase is Google Ads clicks.
60% reduced cost per click.
71% increase in organic conversions.
48% increase in organic website sessions.
1,396 keyword position increases for tracked keywords.
852% increase in organic sessions.
1,803% increase in organic conversions.
35% increase in Google Ads conversions.
36% increase in organic sessions.
86% increase in organic goal completions.
187% increase in Google Ads goal completions.
Significant UX improvement over the old website.
Decrease in homepage load time from 3.08 seconds to 1.37 seconds.
224% increase in organic users.
183% increase in booking form submissions.
1,465 increase in ranking performance for tracked keywords.
Increased Google Ads conversions by 61%.
Reduced the Google Ads cost per conversion by 60%.
2,675 keyword position increases for tracked keywords.
73% increase in organic sessions.
159% increase in organic key events.
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Meet our
Christchurch SEO team
Harris Panayi
Client Services Director
About
Harris has been part of the SIXGUN fabric nearly since its inception, running the Client Services department and specialising in client, staff, and escalation management, along with recruitment, retention, and business growth. A strong leader at SIXGUN whose all-rounder approach ensures maximum client and staff satisfaction, Harris also takes the lead on company events and culture.
Experience
After almost a decade in the digital marketing landscape, Harris has worked in almost every facet of the industry, including SEO, SEM, social media, site design and development, lead generation and affiliate marketing, account and partnership management, and general staff management positions.
Harris’ primary goal is to foster harmonious relationships between agency and client, ensuring business success from a technical performance perspective is at the forefront, while ensuring relationships with clients operate so effectively that clients are able to see us as a part of their business. Harris strives to create a family-style partnership environment within his department, where partnerships organically grow over time and clients stick with us for the long term.
Fun Fact
Harris is a true foodie, soccer and music enthusiast at heart. You’re most likely to find him in the kitchen, watching his beloved Arsenal, or strumming his Fender Stratocaster.
Matthew Cullen
Strategy Director
About
Matthew leads the strategy and sales direction of SIXGUN, helping to develop a true client-centric mentality that puts our clients’ needs at the heart of our digital marketing solutions.
Experience
With more than ten years of experience in the digital marketing industry, Matthew uses his wealth of experience to guide campaigns from the outset, helping set realistic expectations that don’t promise the world. When talking strategy, Matthew understands no question is too small—choosing a digital marketing partner can be a difficult task and half the battle is finding a team you genuinely want to work with over the long term.
Fun Fact
A foodie at heart, Matt enjoys cooking (hopefully) delicious food, wining and dining with friends and family, and the occasional round of golf.
Cameron Milner
SEO & Data Director
About
Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.
Experience
With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.
Fun Fact
Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.
Nando Iorio
Lead Account Manager
About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Christopher Zerafa
Lead SEO Specialist
About
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Experience
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Fun Fact
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Evan Pavlidis
Senior Digital Marketing Strategist
About
As SIXGUN’s Senior Digital Marketing Strategist, Evan focuses on creating bespoke solutions, tailored to each individual business’s unique needs and challenges.
Experience
Working in client-facing roles for more than five years, Evan has a wealth of experience across the various marketing solutions that SIXGUN offers their clients. Outside of this, his knowledge of website development, UX and AI integration help shape a holistic understanding of the digital landscape, bringing unparalleled insight into every strategy session.
Fun Fact
Outside of work, you’ll find Evan spending quality time with his Labrador Zorro (please ask to see a photo! it will make him really happy) or 30 metres in the air, climbing a boulder in the wilderness. Evan also enjoys a range of sports (supporting Greece of course!).
Nelson Pak
Senior Account Manager
About
With more than five years of industry experience, Nelson brings a professional yet approachable attitude to the client services team. From strategic planning through to implementation and all day-to-day tasks, Nelson takes a holistic approach to digital marketing, aware that transparency and understanding between clientele and agency is key.
Experience
With ten years of combined experience in industries like banking, finance, sales, and marketing, Nelson brings a wealth of knowledge and experience to the team, having worked with many small, medium and enterprise-level businesses, leading campaigns and creating meaningful, long-lasting partnerships.
Fun Fact
Outside of work, Nelson can be found on walks to the dog park/beach with his best bud, partaking in rounds of MMA to keep fit, or sitting around a campfire in the outback.
Ian Chen
Senior SEO Specialist
About
Ian is a part of the SEO team at SIXGUN, with over a decade of experience in the digital marketing space. He started his career as a web developer, where he discovered a passion for SEO. Since then, Ian has honed his skills throughout his agency career, helping clients achieve ambitious goals.
Experience
With over a decade of SEO experience across a wide range of industries, Ian has a strong focus in technical SEO implementation and user experience optimisation. His approach is tailored to meet unique client needs, with a focus on delivering long-term success.
Fun Fact
Outside of work, Ian enjoys hunting for new brunch spots and playing video games. When you can find a badminton partner he also enjoys a hit!
Ben Engel
Senior SEO Specialist
About
Ben is an essential part of the SEO team at SIXGUN, helping develop sound SEO strategies for clients in order to enhance their organic presence online.
Experience
With half a decade of experience in SEO across a wide range of industries and businesses, Ben’s approach to campaigns focuses on technical implementation and content strategy, with the goal of achieving a positive return on investment for all of his clients.
Fun Fact
Ben loves spending time with his golden retrievers, playing video games and hitting the occasional shank at the driving range.
Buddhini Mendis
Senior SEO Specialist
About
As a senior SEO specialist, Buddhini brings broad digital marketing experience from an array of industries and has strong love for SEO.
Experience
Since starting her career in digital marketing more than seven years ago, Buddhini has grown her skills—from building strategies to strengthening client relationships—and brings a powerful focus to achieving client goals. She believes in working as a team and sharing knowledge about the ever-changing digital world, helping others grow personally and professionally.
Fun Fact
When not spending time with family and her toddler, Buddhini is either busy in the kitchen baking a delicious treat or playing board games with friends and family.
Sam Paterson
Senior Content Writer
About
Bringing deep writing and editing knowledge to the varied demands of digital marketing and SEO, Sam ensures that all client copy is engaging, focused, and ready to organically improve site rankings and drive conversions.
Experience
Sam's word-nerd experience includes web and app copywriting, book reviewing, blogging, academic editing and proofreading, and technical writing in the education space.
Fun Fact
Sam is an avid collector of the worst puns anyone has ever heard. If you find a typo on this website, email him to collect a reward.
Your partner in SEO growth
We’ll work closely with your team to understand your business, customers, and objectives. We believe in providing transparent reporting and regular updates, so you always know how your SEO strategy is progressing.
Our approach isn’t just about rankings – it’s about delivering results that matter to your business. Whether you’re a local retailer in Christchurch or a service provider targeting Auckland, New Zealand or beyond, we treat your goals as our own, making sure every decision we make is in line with your vision for success.
We don’t just focus on getting you results today – we create SEO strategies that drive long-term growth and stability. If you’re ready to take the next step, speak with us on 0800 741 651 or fill out our contact form to let us know what you need.
Industry insights
and tips
SEO for Chch Locals
At SIXGUN, we specialise in local SEO, which is key to driving traffic and customers from Christchurch itself. We ensure your business ranks high in local search results by optimising your website with location-specific keywords and working on local citations and your Google My Business listing.
Whether you’re located in the CBD, Riccarton, or elsewhere, we can help you attract local customers who are actively searching for services like yours. With Christchurch’s growing population and dynamic business scene, standing out in local search results can be a major advantage, and we make sure your business is at the forefront of these searches.
Aim for long-term SEO success in Christchurch
SEO is not about quick wins. It’s about sustained growth and visibility. With the right strategy, SEO can help you stay visible in search engine results, build brand recognition, and attract high-quality traffic over the long term.
At SIXGUN, we stay ahead of the curve by continually refining our SEO strategies based on the latest trends, algorithm updates, and insights. Whether you’re trying to compete in a crowded market or improve your local rankings, our approach ensures you get the best results over time. Our transparent reporting gives you clear insights into your SEO progress, so you always know where you stand.
You might be wondering...
01. How can SEO help my Christchurch business compete locally?
SEO helps you stand out in local search results, ensuring your Christchurch-based business is visible when local customers are actively searching for your products or services. By focusing on local SEO strategies like Google My Business optimisation, location-based keywords, and local citations, we ensure your business ranks higher and gets noticed by the right people in your area.
02. What role does Google My Business play in SEO for Christchurch businesses?
Google My Business (GMB) is a crucial part of local SEO, especially for Christchurch businesses. Optimising your GMB listing ensures that your business appears in Google’s local map pack and search results. It provides essential information like your business hours, location, reviews, and contact details, helping customers find you quickly and easily. We help optimise your GMB profile for maximum local visibility and engagement.
03. Why does my Christchurch business need content marketing as part of its SEO strategy?
Content marketing plays a pivotal role in SEO by creating valuable, relevant content that attracts and engages your target audience. For Christchurch businesses, content helps build brand authority and trust while also improving search engine rankings. Whether it's blog posts, service pages, or location-based content, our content strategies drive organic traffic and increase conversion rates, all while improving your SEO performance.
04. How does SEO help my Christchurch business attract long-term customers?
SEO isn’t just about getting traffic; it’s about attracting quality, qualified leads that convert into long-term customers. By targeting specific keywords and optimising for user intent, we make sure your website is attracting the right kind of visitors. SEO also enhances the user experience, ensuring your site is easy to navigate, fast-loading, and mobile-friendly – all crucial factors in keeping visitors engaged and turning them into loyal customers.
05. How do I know if my current SEO strategy is working in Christchurch?
We provide transparent, detailed reports that show exactly how your SEO efforts are performing. From keyword rankings to traffic analytics and conversion rates, we make it easy to see where your SEO strategy is working and where adjustments may be needed. With continuous monitoring, we ensure your SEO strategy evolves to keep up with changes in your market and search engine algorithms.
06. Can SEO help my Christchurch business expand beyond the local market?
Yes! While local SEO is key for businesses targeting Christchurch, a well-rounded SEO strategy can help you reach customers outside the local market. By expanding your keyword targeting, building quality backlinks, and creating broader, more comprehensive content, SEO can support your expansion into new markets including Auckland, Wellington, Hamilton and Tauranga.
07. Where is your team based?
SIXGUN is a digital marketing agency primarily based in Richmond, Melbourne, Australia, while working with businesses and talent all over New Zealand, Australia, and globally. Aiming to combine local and international perspectives, we prioritise a personalised, expert-driven approach, making sure you connect directly with professionals who understand your local business environment. If you have any questions about how we work, get in touch on 0800 741 651 or send us a message.