Big strategies
Success in eCommerce isn’t just about having great products—it’s about ensuring customers can find them. BigCommerce offers strong out-of-the-box SEO functionality, but without careful optimisation, your store may struggle to rank against competitors.
Search engines favour fast, well-structured, and content-rich eCommerce websites, meaning your BigCommerce store needs more than just basic optimisations. At SIXGUN, we take a comprehensive approach to BigCommerce SEO, refining every element from technical performance and site structure to product page optimisation and conversion rate improvements.
BigCommerce’s built-in SEO tools, such as customisable URLs, automated sitemaps, and mobile-friendly design, provide a solid foundation, but deeper technical enhancements are needed to stand out in search rankings. Our award-winning SEO agency will focus on enhancing product discoverability, improving site speed, and ensuring category pages are fully optimised to drive organic traffic and sales.
SEO strategies built for BigCommerce stores
BigCommerce gives you full control over your eCommerce store, but maximising its SEO potential requires an expert approach. We refine every aspect of your website to increase rankings, improve user experience, and drive more conversions.
- Optimising category and product pages: We create high-quality, SEO-driven product descriptions and structured category pages to improve rankings and attract qualified customers.
- Technical SEO for BigCommerce: Â We fix duplicate content issues, optimise URL structures, and ensure Google-friendly indexing to prevent ranking penalties.
- Enhancing site speed and performance: Faster load times improve both search rankings and customer retention, leading to higher conversions.
- Conversion-focused strategies: SEO is more than just traffic. We optimise checkout flows, product page layouts, and site navigation to turn visitors into customers.
The leading SEO agency helping BigCommerce stores rank and convert
A well-optimised BigCommerce store does more than attract visitors—it converts them into paying customers. Search engines prioritise fast, well-structured, and mobile-friendly sites, and our SEO strategies ensure that every aspect of your BigCommerce store is optimised for performance.
Our data-driven approach covers things like tracking key SEO metrics, user behaviour, and conversion rates to refine your strategy over time. From category-level optimisations and internal linking strategies to advanced technical improvements, we help BigCommerce stores achieve long-term visibility and sustainable revenue growth.
Steps to BigCommerce SEO success
Improving product visibility
Search engines need clear, structured product information to rank eCommerce stores effectively. We optimise product titles, meta descriptions, and structured data to improve discoverability and ranking potential.
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Fixing duplicate content issues
BigCommerce’s default settings can sometimes create duplicate content across product variations and category pages, which can negatively impact rankings. We implement canonical tags, refined category structures, and unique content strategies to eliminate these issues.
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Site speed and mobile performance
A slow-loading store frustrates users and harms SEO. We improve BigCommerce’s page speed by optimising images, refining code, and leveraging browser caching, ensuring a seamless shopping experience across all devices.
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Advanced SEO for BigCommerce Enterprise
For large-scale eCommerce brands, we implement enterprise-level SEO strategies that focus on scalability, automation, and high-volume traffic management, ensuring your store maintains strong rankings as it grows.
Let’s optimise your BigCommerce store for long-term success
SIXGUN’s expertise ensures your BigCommerce store ranks higher, attracts the right audience, and maximises conversions. We don’t just improve search visibility—we create a complete eCommerce SEO strategy that delivers real business results.
Call us on 0800 741 651Â or contact us to get started.
You might be wondering...
01. How does BigCommerce compare to Shopify for SEO?
Both platforms offer strong SEO capabilities, but BigCommerce provides more flexibility for larger stores. Shopify relies on third-party plugins for advanced SEO, while BigCommerce has built-in features that make optimisation more seamless. Beyond this, it’s difficult to make definitive statements, as individual needs vary greatly.
02. Can I improve rankings without changing my store design?
Yes, SEO enhancements can be made through better product descriptions, metadata improvements, technical fixes, and performance optimisations without requiring a redesign.
03. How important is site speed for BigCommerce SEO?
Site speed is a major ranking factor. A slow-loading store can lead to high bounce rates and lost sales, so optimising load times is critical for both SEO and conversions.
04. Is BigCommerce good for large-scale eCommerce stores?
Yes, BigCommerce is designed for scalability, making it an excellent choice for enterprise-level eCommerce businesses that need customisable SEO solutions and high-performance capabilities.
05. Where is SIXGUN located?
We operate from Richmond, Melbourne, and work with businesses across Australia and New Zealand, including BigCommerce stores looking to improve their SEO strategy and drive more sales.
