Psychologist SEO agency
If your practice isn’t ranking well in search results, potential clients may never find you. Traditional word-of-mouth referrals still matter, but many people now turn to the internet when seeking mental health professionals. If your website isn’t visible in local searches, you could be missing out on new clients every day.
Psychologist SEO is unique—it requires a balance of credibility, local presence, and accessibility to ensure your practice stands out online. At SIXGUN, we focus on local SEO, website optimisation, and authoritative content to improve rankings and ensure your practice appears in Google’s Map Pack, organic search results, and local directories.
Our goal is to make it easy for clients to find you and book an appointment. From optimising your Google Business Profile to improving your site’s navigation, loading speed, and mobile experience, we refine every aspect of your digital presence.
SEO strategies tailored for psychologists
SEO for psychologists isn’t about aggressive sales tactics. It’s about ensuring your services are discoverable, credible, and easy to access. Our approach focuses on driving quality traffic that converts into long-term clients by refining local search visibility, content strategy, and website performance.
To improve local search rankings, we optimise your Google Business Profile, enhance service pages with location-specific keywords, and build citations across trusted directories. This ensures that your practice appears in searches when potential clients look for psychologists in their area. A strong content strategy is also essential for engagement. We can develop well-researched blog articles, FAQs, and service descriptions that provide valuable insights while strengthening your authority in search results.
Beyond content, the way your website functions has a significant impact on both rankings and user experience. A fast, mobile-friendly site makes it easier for clients to navigate, find the information they need, and book an appointment. Slow loading speeds and complex navigation can drive visitors away, so we refine your site’s structure, streamline its performance, and ensure accessibility across all devices.
A well-optimised website also needs to encourage action. By improving appointment booking processes, refining contact forms, and optimising calls to action, we help remove barriers that prevent visitors from reaching out. These combined efforts create a seamless online experience that not only attracts potential clients but also makes it easier for them to take the next step in seeking professional support.
If you’re ready to discuss your requirements, send us a message now.
Meet our
Psychologist SEO team
Cameron Milner
SEO & Data Director
About
Leading the SEO, content and data teams at SIXGUN, Cameron brings a wide breadth of knowledge in technical implementation, holistic and integrated marketing approaches, and creating strong resources for the SIXGUN team and clients alike.
Experience
With more than a decade of experience in SEO across all verticals, including more sensitive and highly regulated industries, Cameron has done SEO for outfits of all sizes, ranging from one-person businesses all the way up to large multinational and publicly traded companies. He’s also collected experience in CRO, data analytics, web design and development.
Fun Fact
Cameron loves spending time with his family and has a passion for serving his community. He’s currently the Deputy Controller for Training at his local State Emergency Services (SES) unit and holds a number of specialist skillsets, some of which he’s also a trainer and assessor in.
Nando Iorio
Lead Account Manager
About
Nando is an integral part of the Account Management team at SIXGUN, helping to develop a true and transparent business-client relationship while aiding and managing the day-to-day needs of our clients’ digital marketing solutions.
Experience
With over a decade of industry experience in both traditional and digital marketing as well as experience in the creative field, Nando takes a warm and holistic approach to client services.
Fun Fact
When Nando isn’t focused on all things SIXGUN he enjoys playing guitar and trying to set a new high score in classic video games. Nando also enjoys photography and making short videos in his spare time.
Christopher Zerafa
Lead SEO Specialist
About
Christopher began his SEO journey by curating a variety of music websites and then soon learned about the magic of SEO. Since then he has acquired almost 10 years of experience in the SEO landscape.
Experience
Chris has worked in a variety of niches from fashion to pet supplies. His passion lies in all things visual and content related, as he also studied graphic art and design. He has strong management experience within the SEO field and the wider community sector.
Fun Fact
Christopher (Chris Z or Lord Zedd in some circles) runs a mobile DJ hire business on the weekends and is known to drop bangers for the general public on a regular basis.
Helping psychology practices grow online with SEO
Your website is a key touchpoint for potential clients seeking help. If your site isn’t clear, engaging, and optimised for search engines, it may not perform as well as it should.
Some psychologists’ websites suffer from thin content, slow load times, and unclear navigation, which can harm rankings and discourage potential clients from reaching out. We can enhance your site’s structure, metadata, and user experience, ensuring search engines understand your services and clients can easily find what they need.
Beyond rankings, trust is essential for psychologists. Our SEO strategies focus on building credibility through high-quality content, positive online reviews, and structured data implementation, ensuring that your professional and trustworthy approach is clear.
It's all about ranking
A well-optimised website can connect you with more clients and help grow your practice. Our approach ensures that every aspect of your digital presence is built for long-term success.
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Improving local search visibility
Most psychology clients search for services near them, making local SEO a top priority. We optimise your Google Business Profile, enhance location-based content, and improve your presence in directories to increase local rankings.
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Building trust with high-quality content
Psychologists rely on credibility and reputation to attract clients. We develop well-researched, engaging content that educates visitors, improves search rankings, and positions your practice as a trusted expert.
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Optimising appointment scheduling and lead generation
A well-optimised website doesn’t just attract traffic—it converts visitors into clients. We improve booking functionality, call-to-action placement, and mobile accessibility to make scheduling appointments seamless.
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Technical SEO and site performance
A slow website or poor mobile experience can drive potential clients away. We optimise page speed, mobile usability, and technical SEO elements, ensuring your website meets best practices and loads quickly.
Let’s optimise your psychology practice for search success
SEO isn’t just about ranking higher—it’s about connecting with the right audience at the right time. SIXGUN ensures your website is optimised to attract, engage, and convert visitors, helping your practice grow.
Send us a message now to book a discovery call.Â
You might be wondering...
01. How long does SEO take to bring in new psychology clients?
SEO is a long-term strategy, and while some improvements can be seen within a few weeks, most practices see noticeable increases in rankings, traffic, and inquiries within three to six months. The timeframe depends on factors like competition, website age, and local search demand.
02. Why is local SEO important for psychologists?
Most clients search for psychologists near them, so Google Business Profile optimisation, local citations, and geo-targeted keywords are essential for reaching local clients. Appearing in the Google Map Pack and local search results increases inquiries and ensures that potential clients find you before competitors.
03. What type of content helps psychology websites rank higher?
Psychologist websites can benefit from informative, educational content that answers client questions and demonstrates credibility. Blogs on topics like anxiety management, therapy approaches, and mental health tips help establish trust and improve rankings. Detailed service pages with clear descriptions also enhance search visibility.
04. How can I make my psychology website more engaging?
A high-ranking website isn’t just about SEO—it also needs to engage visitors and encourage inquiries. We improve site speed, mobile responsiveness, appointment booking functionality, and user-friendly navigation, ensuring visitors stay on your site and take action.
05. Where is SIXGUN based?
We operate from Richmond, Melbourne, and work with businesses across Australia and New Zealand to improve their SEO, increase client inquiries, and grow their online presence. No matter where your psychology practice is located, our strategies help you reach the right audience.
