Increased SEO visibility
If your New Zealand accounting firm doesn’t appear prominently in search results, potential clients may struggle to find you. While word-of-mouth referrals are still important, many businesses and individuals now rely on online searches to connect with professional accountants. Without a strong accountant SEO strategy, your competitors may be securing the clients you should be attracting.
Accountant search engine optimisation is about more than just rankings—it’s about credibility, local presence, and accessibility. At SIXGUN, we specialise in accountant SEO agency solutions that improve your visibility in search engines, ensuring your firm appears in local search results, Google’s Map Pack, and key business directories.
Work with an SEO agency that understands your accounting firm
SEO for accountants isn’t about aggressive advertising—it’s about ensuring your firm is discoverable, credible, and easy to access when businesses and individuals need financial expertise. A well-planned accountant search engine optimisation strategy attracts high-intent traffic, helping potential clients find and trust your services.
Does your accounting firm need more leads?
From optimising your Google Business Profile to enhancing website speed, structure, and mobile-friendliness, our SEO team refines every aspect of your digital presence to drive enquiries and conversions.
If you’re ready to take your firm’s online presence to the next level, give us a call on 1300 127 361 or send us a message now.
SEO strategies designed for accountants
To strengthen local search visibility, we optimise your Google Business Profile, refine service pages with geo-specific keywords, and establish citations in reputable industry directories. These steps ensure your firm ranks when people search for accounting professionals in their area.
Content strategy plays a crucial role in SEO success. We develop insightful blog posts, FAQs, and service pages that answer key financial questions and showcase your expertise. This not only enhances engagement but also builds trust with both clients and search engines.
Beyond content, website performance is a critical ranking factor. A fast, mobile-friendly site makes it easier for visitors to navigate your services and get in touch. If your website is slow or difficult to use, potential clients may leave before making an enquiry. Our accountant SEO agency experts optimise your website’s structure, speed, and accessibility to ensure a seamless user experience.
Finally, a well-optimised site needs to encourage action. By refining appointment scheduling, improving contact forms, and optimising call-to-action buttons, we make it as easy as possible for visitors to take the next step—whether that’s booking a consultation, sending an enquiry, or subscribing to your insights.
How long does SEO take to generate new accounting clients?
SEO is a long-term strategy, and while some improvements can be seen in the first few weeks, most accounting firms notice significant growth in rankings, traffic, and enquiries within three to six months. The timeline depends on factors like competition, website authority, and local search demand.
You might be wondering...
01. Why is local SEO important for accountants?
Most clients look for accounting services in their area, so Google Business Profile optimisation, local directory listings, and geo-targeted keywords are essential. Appearing in local search results and Google’s Map Pack increases enquiries and ensures potential clients find your firm before competitors.
02. What kind of content helps accounting websites rank higher?
A well-structured content strategy can improve rankings and build trust. Accounting firms benefit from blog articles on tax updates, financial tips, and compliance changes, as well as detailed service pages that clearly explain offerings. Informative content not only attracts visitors but also positions your firm as an authority.
03. How can I make my accounting website more engaging?
SEO is only part of the equation—a high-ranking website also needs to engage visitors. We optimise site speed, mobile responsiveness, and navigation, ensuring potential clients can quickly find the information they need. Improving booking functionality and call-to-action placement also makes it easier for visitors to reach out.
04. Where is SIXGUN based?
SIXGUN operates from Richmond, Melbourne, but we work with accounting firms across Australia and New Zealand to enhance their SEO, increase enquiries, and expand their online presence. No matter your location, our accountant SEO agency strategies are designed to connect you with the right clients.
